Yes indeed, it has been far too long and I have no excuse. It has been ridiculously crazy since my last post here and that is due to several reasons. The worst has been computer hell. I found out a few months ago The History Bank was “blacklisted.” I have never claimed to be very computer/tech savvy and I rely on 1) my adult kids and 2) consultants in the computer industry and 3) my internet provider(s) that charge plenty for their services. No one could tell me just who had blacklisted me, why and what could I do about it, and most of the customer service personnel couldn’t even tell me what blacklisted meant. I knew what it did!
That ridiculous little problem spread like the wild fires that are decimating forests all over the West this summer and suddenly little things were happening. I could no longer post…and worse, I could no longer send emails. After days of searching in a panic, one of my sons figured out what those customer service/tech experts could not: I was officially blacklisted by some type of anti-spam filter on the internet. And he was the only one who had a solution.
First, what could I have done to generate spam that hasn’t been done by a thousand others on the internet most every day affecting millions of individuals and companies; I don’t know anyone who does NOT receive scores of political queries (almost always asking for a donation) and myriad ones posing as your bank, the IRS or someone who says you billed them, they billed you or when will you pay your bill? Some have gotten incredibly good, using the logo for the company they’re pretending to be and other correct little nuances in the email. Look carefully enough and virtually every one has some little flaw that should alert you. Unfortunately, too many are done well enough to suck in someone too old or too naive. But this isn’t an article about the vagaries of doing business on the internet. But who in business can do ANYTHING that isn’t done on, with our because of the internet?
But I didn’t spam anyone! When I send to my full customer list I use mail chimp; I guess because their business is sending bulk emails no one would blacklist them. But when I want to send something to a modest size list of 40 to 50 I just do it myself with an email utilizing bcc so recipients don’t see everyone to whom I’m sending. Apparently, what I finally could ascertain was that my sending an email to these or different 40 to 50 recipients, I must be sending spam. That logic is ridiculous. Spammers probably send more like a half million ‘buckshot’ mailings. I wasn’t able to find out to whom I could complain, as having my emailings blocked annoyed me just a little since it most definitely affected my small company and our business.
FYI, by installing a VPN, I was no longer blacklisted as it functioned, among many intended purposes, to “filter” (for a better word), my outgoing emails so they looked just lovely and raised no red flags, sort of a firewall between my outgoing email and the rest of the world. I should probably not say that it eliminated the blacklist; I assume it may still be attached to my email in some way if I don’t esssentially block it by sending my emails through VPN. I’m sure virtually everyone has encountered some problem(s) in using the internet. I cannot imagine anyone who somehow never had a problem. Like too many ‘minor’ tech/computer/internet problems, this issue wasn’t instantly solved, and it did seem to affect a variety of other things associated with emailing–such as not being able to send ANY emails to individuals. I had to navigate a few twists and turns but two separate stints of not being able to send for nearly a week each (and about ten days in between them) until the VPN was set up and functioning.
I am told it is NOT a cure, but closer to a bandaid and at some point The History Bank will need to change. One of those customer service individuals happily told me how to fix the problem, as if he was the expert and the answer man. I could picture him smiling in his cubicle (fortunately he was in a U.S. cubicle as opposed to about 75% of customer service people who are in another country and have some degree of a problem with English.)
The only drawback (thus far) is that the VPN connection may need to be changed periodically, which requires one click and it automatically links up to another connection. It’s worked almost perfectly and since some time in June we only have one excuse for not posting news or articles here: We’ve been buried with more projects than time available to deal with them.
When we host a special sale in our store (www.thehistorybankstore.com)–and there’s that domain with the company name again–it is very time consuming. I wish I could justify hiring someone to undertake most of that work and related tasks. Some years ago we had an office with six full-time employees and several part time people. I was very fortunate that EVERY employee–full and part-time people–were simply great. I had someone who was half an editor and half my assistant. She was great at both. Those of you who have worked with The History Bank for more than 20 years will, I am sure, remember those excellent people on our staff. You probably also remember that we had the nasty misfortune of losing two of our largest customers at the same time. It was a time when the (financial) majority of our work was corporate rather than individuals. That of course meant substantial revenue from those two customers–to the tune of roughly 50% of our work; it was very easy to add projects–research and publishing–but not so easy to replace revenue that had taken years to grow to the point it had.
THE INTERSECTION OF PUBLISHING & COLLECTIBLES
I am sure that many individuals, including customers and clients, don’t see that publishing books and reports/studies and selling historical artifacts, coins and medals and a plethora of world’s fair material dovetail and meld together. But they are very, very complementary to one another.
Writing history books and selling items related to the same subject is the most obvious connection. We sell a wide variety of Civil War material–medals, tokens, documents etc.–and have written and/opr produced EIGHT books about the Civil War. The seven-book Young Readers’ History of the Civil War (written on an adult reading level) have combined to sell nearly 700,000 total copies over several editions. The publisher paid a fee for many aspects of the books and then a royalty on sales. Publishers often pay ridiculously large sums of money in the form of an advance against future roaylties the author will earn. Stephen King and J.K. Rowling command seven-figure advances I am sure; even well-established writers whosse books are nonfiction and about historical subjects receive a slightly smaller up front payment to help finance the myriad hours of research and writing.
The very unusual success of our Civil War books provide sufficient revenue on the first two books encouraged the publisher to invest in others and that included a financial stream (or a trickle of a small creek!) to help pay for the MANY hours of research and writing; The History Bank utilized salaried staff on a variety of tasks just as if we were the publisher; in fact, we werein everything that came before the printing and marketing of the books. I recall repeatedly seeing summaries of the books with 1,000+ editorial hours and fewer for design; but that series of books made it financially possible to keep two of our staff of six on the payroll. And we were fortunate to have such talented people. Despite those very large number of staff hours these weren’t full-time staff devoting all of their time to these books; we had them available to spend considerable hours every month on non-Civil War books. But some of those hours could be spent on a great many tasks in the course of studying acquiring and selling Civil War tokens, documents, artifacts and so on.
And I am quite sure our business has been unique in filling books with outstanding photos….photos of items that enhanced our books dramtically. One of the hallmarks of our Civil War series–and our multiple books about the World;s Columbian Exposition–was excellent photos that were otherwise unavailable for these books.
Like most writers and publishers, we purchased rights to use historical photos in archives and museums. But those generally cost $50 and up per image for the right to use them in a book. We start our books apart (and I;d like to think above above) the illustrative material in comparable books. You probably are far more familiar with our history of the WCE and the subsequent history of the Midway much more than you are with our total of 8 Civil War books. But the relationship with selling collectibles and writing history books is very clear in our Columbian books.
Reviewers cited this repeatedly and it having an expert in the field call out the illustrations in these books as editorially superior means a great deal to the egos of everyone involved. If you have a moment, go back and look at a few images in both books. Readers don;t say “My goodness, what a wonderful photo of that Sanitary Fair,” but such things are part of the subconscious formulation of your evaluation of the book. Besides important photos of the architectural wonders of the WCE, we worked very hard to include photos readers had never seen before–rare tickets, correspondence, guides to Midway villages and in our Midway book, an image we were thrilled to discover.
Few people except very serious historians knew about the original plan to turn the Midway not into a mile-long wonderland of villages and people most fairoers knew NOTHING about…but into a series of ponds connected to one another the full length of the Midway, from the fairgrounds to Washington Park to the west. I felt that it was one of many important and interesting stories. this would hardly seem to be an example of the intersection of historical research and rare artifacts to be hold after their editorial use.
I knew of the plan that never came to fruition but searched until I could find verifiable information. A few paragraphs added to my story of the Midway. My understanding was that drawings and plans for this potential use of the Midway were destoryed in a fire. Obviously there were no photographs since it was never created. I would have loved to find anything that could be used in the book. Serendipitiously I found an 1890s atlas of Illinois maps for sale on ebay. Naturally I wanted to look through it to see if I might find something that might be of use in the book.
We tried to move on for a couple years but new corporate clients were relatively small to begin, and two years was just about all we could finance and hadn’t come close to replacing the lost revenue. We had been subsidizing the business for those two years and we had found new clients, but not comparable revenue. One of those two clients was a small publisher who had attended a conference where I spoke. He was just launching business and asked if he could take me to lunch, perhaps monthly and I could charge him for the time.
It wasn’t long before an hour of consulting turned into seeral hours per month and then the design and production on his next book. After several years working with him, we were working on a book a month for him, as well as providing other services, including dedicating a portion of a new person’s work to his marketing and publicity. He had a list of about 15 books inn print after a few years, with a revision, updated annual edition or a new book making up the book-a-month. He exhausted all of his substantial initial financing and couldn’t maintain an adequate revenue/sales stream to keep the operation going.
It was difficult to be angry on a personal level. I enjoyed working with him, and I knew how much he had poured into the business. Our outstanding invoices wouldn’t be paid and obviously no new work would be forthcoming. He closed his doors and declared a personal bankruptcy, as well. This was one of two clients we lost at almost the same time.
After two years of personally subsidizing the business, we had several new clients, but the revenue was just a fraction of what it had been. We sold the great little office building we had purchased about a dozen years earlier. I thought we might be able to continue with the staff if they could work on a contract basis, which would be steady but nowhere near full-time. I couldn’t blame them for each needing a full-time salary and leaving to pursue that.
Consequently most everything we do–our store, special sales and day-to-day operations–have changed by necessity. We can still conduct important research, but we don;t have the staff to undertake major projects we would need to finance ourselves. Besides large research projects for several publishers, we conducted research and published the results in reports that were as large as books. We now do a limited amount of design work for clients; losing two great people, an art director./designer and another full-time designer, means we would have to hire contract help. That was fine on client work, but once again, if we continued with the same work we had done previously it meant a lot of hours at freelance rates. We would only recover a portion of that investment too little at a time, as copies of our industry studies and reports sold.
Those major changes took place nearly twenty years ago, so we have evolved and changed. We have an excellent designer on call and I’ve shifted to devoting time to writing much more than producing books for clients. And we have built a substantial customer base of individuals. One of the most difficult changes is that we cannot do all of the projects we want to and would have when we had a staff to do the work. We didn’t need to have each employee working only on paid projects; each more than paid their way and that meant we had substantial hours available each month for design, editorial and research on speculative and work we wanted to undertake.
This journal is a prime example of what I am saying. Subscriptions are free and I feel we are doing a service for collectors as well as museums and libraries. I have a stack of projects I would love to undertake; in the previous iteration of The History Bank we often would have important support from a variety of directions. One of the largest studies we conducted NOT for a client (ie with payment) was a first-of-its-kind study to correlate museums’ sales of books and catalogs published in conjunction with major exhibits. The study was sponsored by Ingrm Book Company and the American Association of Publishers and the American Association of Museums distributed the study which sold for $125 per copy. I concurrently gave talks and led workshops on the subject and the study, the workshops and the relationships with corporate sponsors and museums made the study financially viable.
I have wanted to do an expanded and uodated study but without the staff for the many, many hours required, I could not justify paying out of pocket to conduct the study, analyze the results, write the report and publish it.
I continue to undertake a variety of projects such as smaller studies and publishing this journal/blog. There is so much more we could do. I have to be highly selective in undertaking self-financed projects. Two peoples’ time cannot come even close to replacing the full- and part-time staff we had. Much like that publisher with whom we worked for many years, from startup to bankruptcy, we are in a similar position in some areas. He was compiling material, writing and publishing a dozen books each year. Revenue came from unit sales and a very large chunk of seed money. For several years, besides my client work, workshops and articles for a variety of publications, I served as the chair of the publishing program for the Western States Arts Federation for several years. That was pro bono but a wonderfully rewarding effort; I also was the director of The Business of Publishing program at the University of Chicago. I was paid well for my week of teaching, but I never wanted to add up the hours I spent on research for the program.
For you as Journal readers, I intend to post news on a regular basis and still be able to expand the number of articles and special reports we are able to provide. Look for more content beginning next month.
My major fault in the behind-the-scenes processes is very simple: Doing too many things at once. Without the necessary staff that means too many tasks fall to me. There are two potential solutions…and only one is viable right now: 1) Add staff so that we can do multiple books and also more research projects simultaneously; or, 2) Quit trying to do so many things at once. Obviously, I’m working on the process to do the projects I want to accomplish–but I must be willing to do them, but not all at once!
I don’t intend to stop working on multiple book projects, but to do them one-at-a-time, instead of devoting substantial time to THREE projects at once. When we had the larger staff and when I worked for a grand total of two publishing hourses in my career, having a half dozen books in the pipeline was the norm. It generally means a designer works on that portion of a book one book at a time; so does the editor. But with the necessity (and luxury) of staff, the production and sales tasks can (and should be) undertaken several books at one time. The same is true of other projects that also require significant time and human resources; this includes books, special sales and reserch projects that morph into reports, white papers and book-length projects.
I am currently in the process of reconstructing schedules for several current and future projects. I lump books and “projects” into similar timelines and processes.
Many of you reading the Journal are also interested in and have purchased items from us from multiple world’s fairs. The only change you will notice in this area is that we will generally no longer sell “one offs” or a a signifiant number of items that are outside the several genres in which we have always focused. There is one often used method to improve finances: Quit buying and selling very inexepensive items! It takes just as long to take photos, write descriptions and organize the sales tasks for a $5 item as it does for a $500 item.
I recognize that many of our customers still like the option of being able to acquire certain items at the lower rungs of the purchasing ladder. To this end I plan to create very reasonably priced lots with anywhere from 5 to 25 items as a lot for one price. I did this with Century 21 paper items last year and sold the lots for 100 and $125. I would have jumped at this opportunity as a collector. Even if no one wants to pay more than $10 for a paper item, it can be a bargain; it is not unusual for such items to be unique or with no more than two or three known. I personally think that these are incredible bargains for collectors, especially those who haven’t been collecting very long.
I hope to have at least one such paper-only World’s Columbian lot ready to offer by the end of this month.
Just a few brief notes…
I plan to offer interesting excerpts form various documents from the WCE. I believe that my library of Columbiana literature is the largest in private hands and quite likely–if one counts only books and periodicals (from 1891-1895) I suspect that a precious few libraries, museums and institutions have a large library. I know that the Chicago Historical Society has an amazing collection, especially original C.D. Arnold photos. The Special Collections at the Harold Washington Library in Chicago also has an excellent collection, but it is not particularly large
I have talked about indexing my WCE library for years, but it will be a very slow process and until now I couldn’t justify the time to do it. I now think that I will try to create the index with at least a brief note about each and make it available to purchase.
I also have begun serious though about what other small books or white papers I can offer reprinted but with added text. I have been selling the catalog plus prices realized of my WCE ticket collection sold by Heritage in 2008. As I’ve mentioned here previously, Heritage has been very generous in helping me as well as selling items for me on several occasions. Heritage printed the online catalog of my collection, added a cover and biography page, and stapled bound them. I was very pleased with their generosity. I have had a long relationship with Heritage dating back many years before the sale of my WCE ticket collection.
Heritage also sold my small but rare personal collection of tickets and passes to Civil War Sanitary Fairs (VERY rare items) and a collection of U.S. Mint one cent pattern coins, also quite rare. As an aside, I recently acquired several outstanding pattern proofs struck by Daniel Carr’s Moonlight Mint. I will be selling these quite soon; they’re not related to the WCE but I also have felt that each of you subscribing to this journal collect a variety of other things in additional to Columbiana. I haven’t yet determine how I will sell those coins, but I have a set of Canada pattern coins and a couple of other patterns. I think they will make a nice, albeit small group to sell either alone or perhaps with another of several small collections I will be selling.
As many of you know, just a few years ago I had the privilege of cataloguing and selling the late John Kennel’s Columbian collection. I had the foresight (I surprised myself in doing so) to create an ongoing catalog (informal) of his collection as I offered and sold it over approximately 2 1/2 years. I updated the catalog every several months and would copy it for customers interested at the time. When I was done selling the collection, I had about 75 pages of text only. I had included photos when I sent the various drafts to customers. I included prices realized with each update of the catalog. That material has been sitting idle on my computer for about three years.
Recently I revisited it and began editing it with the idea of improving the presentation and then making it available much as I have with my own ticket collection sold in 2008. My own collection publication consists of the printed color catalog from Heritage, a list of all prices realized with pertinent notes, and then about 10 pages of new text. The entire package is 39 pages long and I sell copies for $15 in a nice binding folder. I probably have an adequate number of the color catalogs from Heritage to continue selling for another two or three years. I could perhaps make quality color copies of the catalog when I’ve exhausted my supply of them so I could continue selling copies. But I haven’t decided how to handle that situation….yet.
With John Kennel’s catalog I deleted several small areas of items that I didn’t think had a place alongside his outstanding ticket and medals collections. I sold some original photos and miscellaneous paper; nothing rare or particularly desirable. I wanted to sell the entire collection John had collected–amassed!–over many years. The next step was to separate the ticket information from the medals sold. At the time I was selling the collection I created a cross referenced list of his items and Eglit numbers. I set aside the numismatic portion of his collection catalog to deal with at a lagter date. I edited and continue to work on the catalog of WCE tickets and passes. He had a truly wonderful collection of tickets as he did of medals.
I will be doing some serious scheduling over the next week to determine exactly how my time over the next two to three months will be spent. When I have said about the next three months I was shocked at how late it really is in this year. If three months means about August 15 to November 15….right up against Thanksgiving and once we’re talking about Thanksgiving, Christmas will be right around the proverbial corner.
Without such a formal schedule I continually jump from project to project which wastes time and is inefficient. The most important aspect of this scheduling will be to accelerate my work on my WCE ticket book. I knew it would be incredibly time consuming, but despite having written more than a dozen histories and producing more than 200 books (not to mention those I oversaw from 1973 to 1984 working for two publishers) I still under estimated how long this book would take. When I look back on several books–Klondike, Civil War, World’s Columbian Expo–I was reminded just how many hours I spent in the entire process from research through final editing, creation of indexes and then the actual production prior to printing. I have never written a history book that didn’t take at least 2-4 and more years to research. It is very difficult to isolate those hours when you work on a project over several years. When we had a full-time staff, everyone filled out weekly time reports. This wasn’t to look over their shoulders or to pay anyone on an hourly basis; it was to tally hours weekly by project. I was shocked at the end of projects seeing 1,000 hours between editor and designer, for example. That would translate into three solid months of dedicated time for each of them. And some books our staff worked on easily outstripped that 1,000-hour figure. That didn’t include anyone’s writing or researching time. I personally conducted about 95% of the research on all of the books I’ve written. I have already worked on the WCE ticket book over several years but never putting in more than a couple days of solid uninterrupted time.
So when I sit down to begin the scheduling of ALL of my time through at least some point in October on the book I will know pretty quickly when I can expect to hand it off to the designer. There still remains a few important decisions to make: Length in pages, exact trim size (which will vary between printers), if we can do a limited or specially bound edition and reviewing sample designs very soon.
Look for the availability of the Kennel ticket collection catalog very soon. And look for important information on my WCE ticket book soon after a rough schedule is completed. Last year and the first half of this year I spent a large amount of time on this book, but it was always “stealing” time with no firm schedule. I will be able to say precisely what days will be dedicated to the book in the future.
Looking at the numbers from the WCE can be a book in itself. I have shared a variety of numbers here previously–attendance, budget figures, construction specifications and so on–As I’ve begun looking through my library of Columbian reference, I’m noting numbers for myriad pieces of the WCE.
An absolutely integral portion of financing the fair to make it profitable, to follow budgets from the detailed planning and first stages of turning Jackson Park into a fairgrounds through the effort to sell individuals and corporations and businesses of all sizes stock in the venture. Without this there could be no world’s fair. In the first annual report on progress published in 1891, a key component of that report was the summary of the effort to sell stock. I am most definitely a numbers person; I find it critically important in many ways as part of the research phase of writing a book.
By the end of 1891 the fair had achieved an unimaginable success selling stock. Following is a breakdown of those stock subscriptions:
- Subscriptions of $50,000 or more — 16 subscriptions for $1,000,000
- Subscriptions of $10,000-$50,000 –74 subscriptions for $1,218,780
- Subscriptions of $1,000-$10,000 — 858 subscriptions for $1,631,750
- Subscriptions of $100-$1,000 — 6,006 subscriptions for $1,145,780
- Subscriptions of $10-$100 — 22,420 subscriptions for $471,090
- TOTALS 29,374 subscriptions for $5,467,350
I suppose $5 1/2 million may not seem like much now; but I know that where I began my love affair with world’s fairs in Seattle at the Century 21 Exposition, this amount would have been quite successful. Seventy years earlier, in 1891, the year’s fund raising effort for the WCE of $5,467,350 was an enormous amount and and a huge success.
I addressed a lot of financial topics in both my 1993 centennial book about the fair and my subsequent (2017) history of The Midway at the WCE. I won’t repeat them here, but in future articles here I will share other very important and I think very interesting numbers–of people, of buildings, of dollars and others.
I mentioned my desire to inventory my complete Columbian inventory–books and publications–but that simply cannot be a priority. You can see just from this Journal article that there must be more than 50,000 pages–that’s just estimating 100 books averaging 400 pages per book; plus another 100 periodicals at a modes 20 pages each and the my “working” library that fills 5 shelves of a six-shelf, floor-to-ceiling bookcase. there are original publications and modern ones. This includes articles I have printed or photocopied plus binders of photos
When I have referred to those 100+ books and periodicals all published during the fair (or more accurately from 1891 to 1895). They’re publications I’ver barely used; those that provided me so much data and both general and very focused information are on those five book shelves in my office. I may have mentioned earlier that besides my office that I share with my editor/wife I’ve taken over part of a bedroom that is now our “shipping department;” that may sound silly but I need space for supplies and a long table where I could package material bound for the post office. These two rooms (each with built-in bookcases) are probably about 450 square feet. We took over part of the garage for added storage and that space is maybe about 1/4th of the total square feet in the garage. There are four large shelf units, a half dozen filing cabinets and the rest of our “warehouse” is just enough floor space to walk around and access the files and the book cases. Putting everything in perspective and in order of priorities, the complete inventory of our WCE material is nowhere near the top of the to do list.
I will try to block out the necessary time to utilize all these materials not just on major projects underway, but also as fodder for upcoming Journal articles. First on my list or priorities should surprise no one–it’s finishing the ticket book. One other project constantly put on the perverbiable back burner is promoting this Journal–reaching out to those who have interest in the World’s Columbian Exposition. Just selling material on ebay provides us with a steady stream of people…people we don’t know and who don’t know us.
Finally, if you have suggestions about how we should reach out to this undefined number of people interested in the WCE or material you would like to see us write about, please send me a quick note. Thanks for reading what we have to say–and we are definitely interested in what you have to say, as well.
- From the headline: You can find nearly the identical words in a surprising number of songs. I intended to use 10-to-15 words from a single song/artist to express my apology for not having posted Journal articles as frequently as I should have! I discovered while Googling roughly these words as song lyrics that pages and pages of lyrics from a wide assortmanet of singers came up…and kept coming up. After looking over dozens of nearly identical thoughts from country singers, rappers, contemporary artists and singers from that era I know best (late 50s through the mid 70s), original lyrics from singers and dozens of covers by dozens of additional singers, I had to stop looking. The search indicated I’d only begun and I saw no need to have IDENTICAL lyrics that I could use for my headline as an apology for being away too long. It suddenly didn’t seem quite as clever as I thought it would be. Just like the songs say, “sorry….and let’s move on!”


